[Noisebridge-discuss] [drama] New logo = terrorism?

Nicole Aptekar nicoletbn at gmail.com
Sat Jan 9 23:15:41 UTC 2010


Honestly, it's not a lot of work to make vinyl signage. I made the
signage for the Berlin noisebridge apartment, and I'd be happy to make
another of the original logo to go on the other door.

Red or black?





On 2010/01/09, at 14:36, alexhandy <alexhandy at gmail.com> wrote:

> So, here's my thoughts on this...
>
> I entirely appreciate "Solidarity." That's all rad and good.
>
> But we had someone who was willing to take the time and provide the
> work to put this on the door downstairs. What kind of irritates me
> is that they went and did this new logo without any kind of "Hey,
> I'm going to do this!"
>
> It would be nice to have seen that effort go into painting the logo
> everyone has grown to know and love somewhere on the door because
> we've got at least a year of brain-share on that image spread
> throughout the world.
>
> As it stands, only those with the means to go to European
> conferences had a say in this. If I wanted to, I could be a real
> dick and call this some sort of class discrimination. I won't... But
> I just kinda did.
>
> As rad as CCC must have been, I actually am not aesthetically crazy
> about this new logo. I am sure a lot of work went into it.... but as
> a person who works with many graphic designers... yeah... not super
> impressed. I don't want to rip on it, or anything.... But I will:
>
> The new logo does not list "Noisebridge" anywhere. There is no URL
> or other info. Our current logo, in sticker form, holds 100% of the
> information people need to find us. This new logo basically seems to
> be a representation of Trolling.
>
> Yes, trolling. It's a fucking keyboard (which changes configuration
> in the various iterations) that seems to be under a bridge. It also
> has that "drawn by a kid" look to it, and I don't think that conveys
> the right image.
>
> Yes, Noisebridge is about education. But not specifically about
> educating kids. I am kind of surprised a bunch of engineers would
> latch onto such an imprecisely rendered logo..
>
> It really kind of irks me that it is now emblazoned on the front
> door, when I have handed stickers out to people and said "Yeah, look
> for this logo and come on by!"
>
> It's our brand, people. Do we want our logo to look like a red-
> hearded woman hiding her face behind a keyboard? It's like someone
> smacked Wendy with a Dvorak.
>
> This is not about merchandising, but it's about people recognizing
> it while walking through the very scary Mission, and recognizing
> that they have found that really cool place they heard about when
> someone gave them a sticker.
>
> I understand that there has been a grumbling about the Noisebridge
> circuit logo not actually being a real functioning circuit. Maybe we
> should have at least worked from that when trying to rebrand
> Noisebridge.
>
> VonGuard
>
>
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