[Noisebridge-discuss] Flyer for benefit

[Tony Longshanks LeTigre]

We still need a press release? I will send one by tonight for the 30th
benefit. Everyone can see & correct it before it goes anywhere. If anyone
else does one before me, whatev, I'm not proprietary about these things,
but I have done PRs before (used to write 'em in my sleep...)

On Tue, Mar 12, 2013 at 2:51 PM, Stan Osborne <stan at ana.com> wrote:

>
> Jim's description of "press kit" is good.
>
> The best "press releases" do all the work for a journalist,
> or for the editor.  The first person to read them is often
> an "Intern" who collects them from the mailroom, fax machine,
> etc.  If you get these past the Intern, you've done a good
> job of making it interesting.  It is even harder to get the
> 'story' in print, or mentioned on the Radio or TV.
>
> When I've been lucky enough to have one of my releases
> published, complete sentences were cut and pasted.  What
> was printed was mostly verbatum, but much shorter than
> what appeared in the release.  (short sentences, short
> paragraphs, no more than 1/2 a page, the rest more details
> about the organizations invovled, contact info, etc.)
>
> Or in other words, press releases are flyers for journalists.
> The press packet starts with a release but has lots of
> additional propaganda related to the release or the organization
> behind the release.
>
> If you know a journalist, editor, publisher, meet up with them
> and hand them the release.  Be sure to tell them why it is
> a good story.  Then follow up when they are at work to remind
> them.
>
> Good PR people are paid for their ability to turn an event
> into a good story.  Editors answer the phone when good story
> tellers call.
>
> Stan
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